Nowadays, creating video content should be considered a necessity in every marketing strategy, no matter the business. Why? Because people tend to remember only 20% of what they hear, 30% of what they see, and 70% with text and visuals. According to Google, videos are as effective as TV in bringing results and building awareness around your business. And that’s only one of the reasons why video marketing is one of the most important avenues to include in your business strategy…
Want to know how to create a successful video marketing campaign that not only brings brand awareness but also provides trackable results? Keep reading!
Key Elements to Creating a Successful Video Marketing Campaign
- Living Up to the Promise – Your video’s content must actually cover what the video’s title promises. There’s nothing worse the clickbait!
- Targeting – The purpose of video campaigns is to bring value to your viewers. This is why it’s important to turn the focus into them instead of focusing entirely on yourself. In addition, you need to think about “who” you’re talking to before you dive into creating video content.
- Relevancy – Your video campaign has to actually be relevant to your field of business. Recognizing the difference between a commercial and a video is crucial. A commercial is meant to sell a product and this is not the only thing your video should be trying to do. A good video is meant to gain exposure for your business that will then generate traffic for your website, which in result should bring you more sales!
- Call to Action – This is you telling your viewers to like and subscribe to your page. More importantly, this is telling your viewers to go to your website! Remember, your videos purpose is to generate traffic for your website, so make sure you tell your viewers to come check out your website!
Want to see an example? Here’s one of the commercial campaigns Videocraft Productions created for our client:
Related Read: 4 Reasons to Invest in Branded Series and Bring Your Brand to Life
Remember, when using video marketing, viewers remember nearly 95% of your message! In fact, if your website contains a video, it has a 53% greater chance at appearing on the front page of Google! This is why video marketing is so important. Still need convincing? Well, video marketing can help your business grow 49% faster!
Ready to take your business to the next level?
Contact Videocraft Productions! We can work with marketing agencies as well as craft an entire video campaign from start to finish. We create authentic video marketing campaigns that deliver trackable results. Our experts develop the message to your target audience, create an ongoing video campaign, and distribute it via a Facebook ad campaign or a Google Ad campaign. Then we adjust and track every element, giving you real metrics so you know exactly what is working. The only definition for success here: is traceable sales.
